Bringing practical industrial expertise to the AVEVA community
At ASKxUnite 2026, we are bringing the AVEVA community together to exchange ideas, share real experiences and explore what comes next for industrial operations.
That is why we are pleased to welcome Batenburg as one of our Gold Sponsors for this year’s event.
Batenburg brings strong practical experience in industrial automation and electrification. Their work is closely connected to many of the topics we will discuss at ASKxUnite, including operational improvement, sustainability, data, system integration and the role of technology in helping industrial companies move forward.
To introduce Batenburg and share why they are joining ASKxUnite, we recorded a short video conversation with them.
Watch the video here:
Why Batenburg is part of the ASKxUnite story
ASKxUnite is not only about presentations. It is about bringing the right people and partners together in one place.
Batenburg fits naturally into that story.
In the video, Batenburg explains how they work with industrial companies on real operational challenges. These are not abstract discussions. They are the kinds of challenges many end users recognise immediately:
- how to improve production processes
- how to use data more effectively
- how to support sustainability goals
- how to deal with energy transition and grid congestion
- how to connect automation, electrification and digitalisation in a practical way
These topics are also closely linked to the AVEVA software portfolio, where solutions for operations control, data management, production optimisation and connected operations help companies gain better visibility, make better decisions and improve performance.
This is exactly why partners like Batenburg matter at ASKxUnite. They bring real project experience, technical knowledge and customer understanding into the room.
From technology to practical value
One of the key points from the conversation is that technology only becomes valuable when it is applied properly.
Many industrial companies already have systems, data and automation in place. The challenge is often not the lack of technology. The challenge is making everything work together in a way that supports the operation.
This is where Batenburg brings an important perspective.
Their experience sits close to the reality of the plant, the production line and the people who need to keep operations running. That practical view is important, especially when talking about topics like data, AI, sustainability and optimisation.
At ASKxUnite, we want to avoid talking about innovation as if it is something far away. The goal is to show what can be done now, what is changing, and how companies can take practical steps forward.
That is also why the event includes demo booths, customer stories, roadmap sessions and keynote presentations. Together, these sessions help connect the bigger industry trends with what companies can actually do in their own environment.
Why this matters for end users
For end users, the value of ASKxUnite is not only in listening to presentations. It is also in the conversations around them.
When companies like Batenburg join the event, they add to those conversations with real experience from industrial projects. They understand the challenges customers face when working with automation, electrification, software, data and operational improvement.
That makes the event more useful.
It means attendees can ask practical questions, compare experiences and speak with people who understand both the technical side and the operational reality.
For many companies, topics like sustainability, energy transition and digital transformation are no longer future plans. They are already part of daily decision-making. Having the right partners in the room helps make those discussions more concrete.
A strong fit with this year’s theme: Unite
The theme of ASKxUnite 2026 is Unite.
That theme is not only about bringing people together. It is also about connecting ideas, systems, data, technology and experience.
Batenburg’s role as Gold Sponsor supports that theme well. Their work connects different areas of industrial operations, from automation and electrification to data and process improvement.
At the same time, AVEVA solutions help industrial organisations bring operational data, applications and people together across sites and systems.
That combination makes the event stronger.
It gives attendees the opportunity to hear the strategic direction, see the software capabilities, and speak with partners who help bring these ideas into practice.
Meet Batenburg at ASKxUnite 2026
During ASKxUnite, attendees will have the opportunity to meet Batenburg and learn more about their work.
Whether you are looking at process optimisation, sustainability, automation, data, energy challenges or broader digital transformation, Batenburg will be part of the conversation.
We are pleased to have them with us as Gold Sponsor and look forward to welcoming them, and our wider AVEVA community, to Eindhoven.
ASKxUnite 2026
2–3 June 2026
NH Eindhoven Conference Centre Koningshof
Watch the video with Batenburg here
Register for ASKxUnite 2026 here
We look forward to welcoming you in Eindhoven.
